Take your insights to the top
It's always a challenge to get insights to the top of the company. But here's a sure-fire way. Get in the annual planning meeting. Offer to share the top 3-4
Download our New Product Development System Diagram
Developing new products is expensive. Not just the dollars that are spent but the huge amount of internal time it swallows up. In spite of management enthusiasm, most products fail.
How to message to lazy brains (that is, to humans)!
Your brain is lazy. Wait—don’t click away! That’s not an insult; it’s just a fact. My brain is lazy (especially before coffee), your brain is lazy, and the brains of
When Spanish Isn’t Spanish
Parker Pen’s slogan claimed: ‘It won’t leak in your pocket and embarrass you.’ However, when introduced to the Spanish market, the slogan said, ‘It won’t leak in your pocket and
How to create effective messages
As consumers, being selfish can pay off. It’s practically the point! As we browse products and try to decide on a purchase, we’re constantly asking the question, “What’s in it
The 5 Biggest Problems with Scales
Consumers don’t make decisions on a 5-point scale – they make choices. Several problems exist with traditional scales. Did you know the Likert scale is almost 90 years old? This
Fail Fast – An Internal Screening System For New Product Development
In the brainstorming phase of a project or new endeavor, there’s the old adage that says: There’s no such thing as a bad idea! While this is true at the most
Project Scoping Checklist
Hi everyone, Here’s a project scoping checklist you can use. This has literally been 10+ years in the making. I created a checklist of questions for our initial meeting with
Earn Trust – The Formula to Help You Get There
Earning Trust is the most important thing we can do. Without trust, a superbly designed, executed, and analyzed study is meaningless. Without trust it will not be accepted and acted
The CEO Is A Person Too
The top of the organization makes the really big decisions. And of course we want them to use our insights when makig these decisions. Unfortunately, many times our reports are
Don’t Just Tell Them — Make Your Case
Do you have a great idea, suggestion, or recommendation you want to offer to management? Those of us in market research or other “staff” functions often have a unique opportunity
Share your insights at the right time and place
Are you reporting your strategic results when the company is focused on execution? An approach to getting heard is to sync your results with your company’s planning cycle. Get on
Have A Point of View
We all understand that senior management values decisiveness. So why are many of our documents or presentations filled with qualifiers – “perhaps,” “tend to,” “may be,” “90 percent level of
Who Are You?
As research professionals, we evaluate a brand’s position in the market. We help firms identify how and where to position themselves, how to differentiate themselves from others, and we measure
If You Were Boss
“If I were in charge of my organization, what would I do based on the information I have?” That’s a question each of us as researchers should consistently ask ourselves.
How To Push Your Idea Up The Ladder
Let’s say you have a great idea for your management. You’ve identified something the company should really consider. How do you move it up the ladder so that it gets
Solutions
