It's always a challenge to get insights to the top of the company. But here's a sure-fire way. Get in the annual planning meeting. Offer to share the top 3-4 insights from the last year.
Developing new products is expensive. Not just the dollars that are spent but the huge amount of internal time it swallows up. In spite of management enthusiasm, most products fail.
Your brain is lazy. Wait—don’t click away! That’s not an insult; it’s just a fact. My brain is lazy (especially before coffee), your brain is lazy, and the brains of
Parker Pen’s slogan claimed: ‘It won’t leak in your pocket and embarrass you.’ However, when introduced to the Spanish market, the slogan said, ‘It won’t leak in your pocket and
As consumers, being selfish can pay off. It’s practically the point! As we browse products and try to decide on a purchase, we’re constantly asking the question, “What’s in it
Consumers don’t make decisions on a 5-point scale – they make choices. Several problems exist with traditional scales. Did you know the Likert scale is almost 90 years old? This isn’t your father’s scale; this is your grandfather’s scale. We can do better.
In the brainstorming phase of a project or new endeavor, there’s the old adage that says: There’s no such thing as a bad idea! While this is true at the most
Hi everyone, Here’s a project scoping checklist you can use. This has literally been 10+ years in the making. I created a checklist of questions for our initial meeting with
Earning Trust is the most important thing we can do. Without trust, a superbly designed, executed, and analyzed study is meaningless. Without trust it will not be accepted and acted
The top of the organization makes the really big decisions. And of course we want them to use our insights when makig these decisions. Unfortunately, many times our reports are
Do you have a great idea, suggestion, or recommendation you want to offer to management? Those of us in market research or other “staff” functions often have a unique opportunity
Are you reporting your strategic results when the company is focused on execution? An approach to getting heard is to sync your results with your company’s planning cycle. Get on
We all understand that senior management values decisiveness. So why are many of our documents or presentations filled with qualifiers – “perhaps,” “tend to,” “may be,” “90 percent level of
As research professionals, we evaluate a brand’s position in the market. We help firms identify how and where to position themselves, how to differentiate themselves from others, and we measure
“If I were in charge of my organization, what would I do based on the information I have?” That’s a question each of us as researchers should consistently ask ourselves.
Let’s say you have a great idea for your management. You’ve identified something the company should really consider. How do you move it up the ladder so that it gets