The best way to survey underserved, minority, or disadvantaged residents in your city satisfaction surveys.

We understand that communities and cities are concerned about understanding the needs of their minority and disadvantaged residents. They want to be confident that they are included in their city
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Gold Standard Benchmarking For City Satisfaction Surveys

The use of benchmarks within a City Satisfaction Survey can be very useful. Benchmarks are an excellent method of comparing your city to those similarly situated, capturing and tracking data
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Take your insights to the top

It's always a challenge to get insights to the top of the company. But here's a sure-fire way. Get in the annual planning meeting. Offer to share the top 3-4
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Download our New Product Development System Diagram

Developing new products is expensive. Not just the dollars that are spent but the huge amount of internal time it swallows up.  In spite of management enthusiasm, most products fail. 
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How to message to lazy brains (that is, to humans)!

Your brain is lazy. Wait—don’t click away! That’s not an insult; it’s just a fact. My brain is lazy (especially before coffee), your brain is lazy, and the brains of
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When Spanish Isn’t Spanish

Parker Pen’s slogan claimed: ‘It won’t leak in your pocket and embarrass you.’ However, when introduced to the Spanish market, the slogan said, ‘It won’t leak in your pocket and
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How to create effective messages

As consumers, being selfish can pay off. It’s practically the point! As we browse products and try to decide on a purchase, we’re constantly asking the question, “What’s in it
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The 5 Biggest Problems with Scales

Consumers don’t make decisions on a 5-point scale – they make choices.   Several problems exist with traditional scales.  Did you know the Likert scale is almost 90 years old?  This
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Fail Fast – An Internal Screening System For New Product Development

In the brainstorming phase of a project or new endeavor, there’s the old adage that says: There’s no such thing as a bad idea! While this is true at the most
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Project Scoping Checklist

Hi everyone, Here’s a project scoping checklist you can use.  This has literally been 10+ years in the making.  I created a checklist of questions for our initial meeting with
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Earn Trust – The Formula to Help You Get There

Earning Trust is the most important thing we can do.  Without trust, a superbly designed, executed, and analyzed study is meaningless.  Without trust it will not be accepted and acted
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The CEO Is A Person Too

The top of the organization makes the really big decisions.  And of course we want them to use our insights when makig these decisions.  Unfortunately, many times our reports are
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Don’t Just Tell Them — Make Your Case

Do you have a great idea, suggestion, or recommendation you want to offer to management? Those of us in market research or other “staff” functions often have a unique opportunity
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Share your insights at the right time and place

Are you reporting your strategic results when the company is focused on execution?  An approach to getting heard is to sync your results with your company’s planning cycle. Get on
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Have A Point of View

We all understand that senior management values decisiveness. So why are many of our documents or presentations filled with qualifiers – “perhaps,” “tend to,” “may be,” “90 percent level of
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Who Are You?

As research professionals, we evaluate a brand’s position in the market. We help firms identify how and where to position themselves, how to differentiate themselves from others, and we measure
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If You Were Boss

“If I were in charge of my organization, what would I do based on the information I have?” That’s a question each of us as researchers should consistently ask ourselves.
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How To Push Your Idea Up The Ladder

Let’s say you have a great idea for your management.  You’ve identified something the company should really consider.  How do you move it up the ladder so that it gets
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Solutions