Videos

Best Practices For Analyzing Community Satisfaction Studies

How do you decide where to put your resources? The lowest scoring metric? What if that is not important? This video reveals best practices for analyzing community satisfaction data and provides clear insights into the optimal places to invest resources.

A Better Metric Than Satisfaction

Satisfaction is an old metric—and not very useful. In short, it is a low threshold. Do we want our communities to be merely satisfied or love our communities as much as you do? We recommend an alternative that has been used around the globe in the largest, best-run organizations. It’s time to introduce this to communities.

5-Steps to Trust Your Community Data

Do you truly trust your community survey data? Does your city council question the results? This video shares just 5 steps True North includes to ensure you can trust your data.

A Better Approach For Improved Community Surveys

While others use boilerplate surveys and reports, we customize our approach for your community. You are not like all other communities. We will work with you to create a study that addresses your needs.

Discover the unstated reasons why your customers leave

Learn the real, unstated reasons why customers leave. Traditional research approaches leave us with rational, logical reasons for attrition. But we know that humans make decisions subconsciously and emotionally and justify them rationally. We want to get to the real reasons why they leave.

Rapid Review

When you need a fast, more predictive, and lower-cost way to evaluate lots of product ideas, features, or messages.

Stop Doing Bad Brand Studies

How we measure brands has not changed in decades. Yet we have learned so much about how humans make decisions and evaluate brands, and it doesn’t look anything like we measure brands.

I Told You So

Daniel Kahneman’s last book “Noise” confirms what we have been saying — humans make comparisons between options and make choices. They don’t compare things in isolation on a set of scales. They make choices. So why are typical market research questionnaires filled with scales?

The 5 Biggest Problems with Scales

Consumers don’t make decisions on a 5-point scale – they make choices. Several problems exist with traditional scales. Did you know the Likert scale is almost 90 years old? This isn’t your father’s scale; this is your grandfather’s scale. We can do better.